The Basketball player for the first team of Barcelona, Alex Abrins, was one of the most prominent participants during the second day of the tournament. Tomorrow Sports Conference (WOM + N)2021. The Sports Innovation Conference organized by the Barça Innovation Hub is organized in person at the club facilities and online. Abrines took part in a track course featuring technology applied in the world of sport, along with Ferran Prieto, CEO and Managing Director of Pau Gasol Enterprises.
The painting consisted of Face-to-face discussion that delved into the latest developments in sports technology and how these innovations can help improve an athlete’s performance Either in competition or during the recovery process after an injury. In this sense, Abrens emphasized that the rehab technique he uses – specific rehab machines, low-frequency magnetic fields – have proven very useful during the process of recovering from the left knee injury that has kept him out of action since September. “These techniques shorten the recovery time as well as reduce the risk of relapse, as they help the body repair itself faster,” the player explained.
Another topic of discussion was the fan experience and the impact of the latest generation technologies on sports around the world. In this regard, Abrens drew on his experience as a player for the Oklahoma City Thunders in the NBA to explain that differences still exist between the league in the United States and those in Europe. “Europe is getting closer as a show, but we still fall short of the USA fans, and the focus is on entertainment there. Going to the sports center is much more than just watching the game and everything is designed to be fan oriented.”
The sports industry is going the way of focusing on fans. This means both games and content created around the sporting event. Social networks or new platforms like Twitch or eSports are an example of Abrines’ latest technological revolution. The player explained that he is a major user of Twitch, as he owns his own channel and comments on Barcelona matches with the fans. He is also a huge fan of video games and esports, to the point that he co-owns a team, Rambut Club, with footballers, Alvaro Morata and Dani Parejo.
Other speakers participated in today’s tech program in addition to Àlex Abrines. This included Alana Bird, former basketball player and WNBA winner, a bronze medalist at the 2016 Rio de Janeiro Olympics with USA, and current president and founder of Transition Play, a company that advises elite athletes on reorienting their careers after retirement. In her talk, Bird explained that the key is to professionally reinvent yourself based on your personal experience.
Tuesday also saw the second day of the Medicine and Physiotherapy Program, with the participation of Jill Cook, Professor at La Trobe University and global expert in tendon disease. Clara Pratts, MD, researcher from the Complex Systems and Computational Biology group from the Universidad Politécnica de Catalunya (UPC), and Catherine Ackerman, MD, director of the Boston Women’s Sports Medicine Medical Program from Boston Children’s Hospital, among others.
Share FC Barcelona through Dr Gilles Rodas, Medical Director of Barça Innovation Hub, Senior Men’s Soccer Team Physician, Lluís Til, Barça Women’s Physician, Eva Ferrer, and manager High Performance Center of the Department of Sports Psychology, Rossio Beaumaris, among other things.