Highly scalable, accuracy comparable to portable eye-tracking devices costing 50 times, BANGALORE, India, November 9, 2021 /PRNewswire/ — Entropik Tech, the global leader in Emotion AI, today announced the launch of its first multi-platform eye-tracking technology that works On both the web and mobile devices. Using tracking through web and mobile cameras, the innovative eye tracking technology is accurate, agile and easy to use. Using artificial intelligence and machine learning techniques (solving ordinary problems like lighting and camera quality), Entropik’s eye-tracking technology maintains an accuracy rate of over 96%. Moreover, it is designed for enterprise level integration that enables brands to take multiple tests and benefit from online respondents in 120 countries.
Entropik’s eye-tracking technology will also be available for external integration through web and mobile software development kits (SDKs), allowing developers and companies to measure eye gaze data at an unprecedented scale. Eye gaze data is used to identify and analyze individuals’ visual attention patterns as they perform specific tasks, and it provides brands and agencies with important data about consumer preferences and behavior.
Easy-to-use, fast-paced eye tracking data is calibrated in just a few seconds. Advanced AI-based neural network algorithms capture real-time eye movement and sync the data seamlessly with Entropik’s Consumer Insights platform, which provides a guide to interpreting eye-tracking data and translating it into actionable insights. While maintaining a high accuracy rate, Entropik’s software-based eye-tracking technology is more expensive and less labor-intensive than hardware-based eye-tracking technology.
Speaking about the new technology, Ranjan Kumar, founder and CEO of Entropik Tech said: “The launch of this new technology helps brands unlock the potential of next-generation eye-tracking units and enables brands to have accurate user and customer metrics that can lead to informed decisions. Better business and superior consumer experiences. ”The eye tracking market is estimated to grow from $368 million in 2020 to $1,098 million in 2025, a tripling in just five years. There is a huge and growing demand for eye tracking technology in a large number of sectors today including media, research, e-commerce, electronic technology, and more.
Operating across the US, South Asia, Southeast Asia, the European Union, and the Middle East Asia, Entropik Tech has helped brands leverage Emotion AI technologies to deliver superior experiences to their customers. The new eye tracking technology announced today is available as a SAAS (Software as a Service) module, as are Entropik’s existing face coding and mind mapping technologies. For more information, please visit the website.
About Entropik Tech Entropik is the world’s first Emotion AI platform, introducing AI-powered emotion recognition technologies. Entropik’s proprietary consumer insights platform Affect Lab allows brands to measure a consumer’s subconscious preferences toward marketing, brand and product experiences. Entropik provides behavioral insights to more than 150 institutional clients in the telecom, BFSI, Media, CPG, FMCG and Entertainment industries worldwide. The company is headquartered in India, and has a business presence across the European Union, North America, the Middle East and Southeast Asia.
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