What can help marketers improve their overall video marketing strategy? David Lapalomento, Chief Technology Officer at JWPlayer Shares some ideas and best practices with the MarTech Series.
Welcome to this Martial Arts series. Want to hear more about your years of travel and what you look forward to in this new CTO as JTOPlayer?
One thing that makes this industry unique is that it is constantly being shaken. There is always something new coming down the pipeline, a big change in technology and business landscape. And I am very happy to be with an organization that is not only accepting the change but also working for it.
We have a whole team dedicated to video recording and keeping track of changes in that area. We have a similar group for OTT space and another dedicated to Android. And others መሆን It is an exciting opportunity to be in a central role with a company that has made a difference.
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Do you want to hear more about the biggest technological innovations that encourage marketing and sales innovation in their video marketing / virtual marketing goals? What are some of the most exciting innovations in the global marketplace?
I think the recent explosion in OTT technology and its rapid acceptance around the world have made a dramatic difference in the video marketing landscape. As more competitors enter the market and OTT devices become more affordable, we are seeing a whole new audience entering space. We have seen that many of these new audiences have lower disposable income than previous OTT audiences Broadcasters are compatible with new revenue generation models.
We have seen this wave of AVOD adoption recently – especially in places like India, the largest AVOD market in the world, with over half a billion monthly AVOD viewers.
What are some aspects of video streaming optimization that should be the focus of today’s B2B marketing and sales teams?
PerformanceGlobal Content Delivery Network and Automatic Quality Improvement will make your videos get started faster. Potential customers will not be saved until videos are uploaded!
ArriveWhen you are ready to listen to your message, you need a lot of video formats and a smart player to know which one to choose to connect with your customers.
As video consumption increases and new platforms allow better production and end-use, how do you see this affecting the future of the market?
As new platforms enter the industry and more content creators and publishers come together, it will naturally lead to a dynamic marketplace. What we have been seeing for some time is a change in our perception of video platforms and distribution methods. Instead of trying to create a platform or model suitable for today’s ecosystem, developers are trying to build systems and processes that can adapt quickly to change. In this dynamic marketplace, this trend will surely continue, and it will be common for us to create platforms and advertising models to create systems that embrace and navigate the various waves, trends and change points we see in the sector.
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In your view, what is the impact of a strong and comprehensive video strategy for corporate B2B brands?
At the heart of every solid video strategy, Enterprise b2b or otherwise, is diversity and adaptation. Each unique market is divided into different devices, platforms, and services in many different ways to distribute, watch, and generate digital video. So you have to accept a hosting platform that allows you to create a wider network. Beyond that, you need to make sure your content is not delayed. Of course, one of the most effective ways to do business for enterprise brands is to adapt your existing content (articles, blog posts, white papers, etc.) to video so that you have a steady stream of video content. Attention. Analysis is also important, and being able to monitor advanced metrics such as engagement is critical in today’s video economy.
Some final ideas and marketing (or video!) Discussions before we conclude?
If I could offer some advice to the world’s businesses and publishers, I would never compromise the versatility of the video. Although the percentage of businesses that use video and the amount of videos produced by those businesses are both increasing rapidly, most companies are still using the video when and where it is used. Remember, video can improve your message on any media. While many companies use video content on their website, few use video over email, although videos are just as effective in email as they are on web pages. Video can not only improve messaging on any media but also improve any type of messaging. Many content marketing techniques actually translate to video, but many content marketers do not even consider using video in certain applications, especially where text has been around for a long time. However, in many cases, the video is simply not as effective as traditional text content, it is more effective. For example, something like How-To Store can be a great way to promote a product and build customer relationships at the same time, providing a face-to-face look and feel that text content cannot do.
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