New YorkAnd January 11 2022 /PRNewswire/ — Hilco Streambank has announced that it is seeking bids for intellectual property assets associated with the Bikram Yoga brand, as well as bids for some of the hostile claims filed by the bankruptcy trustee overseeing Bikram’s bankruptcy properties against several individual and corporate defendants. .
The popular Bikram yoga brand became popular in the early 1970s as a system of hot yoga with a consistent sequence of 26 poses and two breathing exercises. The consistent sequence, combined with a warm room and elevated humidity, brings the yogi an intense, invigorating 90-minute workout that connects body, mind, and spirit. Bikram Yoga has become the world-renowned standard of hot yoga, reaching its peak in more than 1,600 studios in 40 countries.
Hilko Streambank CEO, Gaby Fried, commented, “This sale represents an extraordinary opportunity to acquire a widely recognized brand with several paths to monetization. These paths include branded yoga products and apparel, teacher training seminars, licensed yoga studios, and entertainment, as well as expansion In existing fitness studios, hotels, spas, mobile classes, and online or virtual spaces. This brand has a very loyal following and provides a high-quality entry point to the growing fitness and wellness markets.”
Available intellectual property assets include copyrighted trademarks, domain names, and class instructions, as well as teacher training materials. The bankruptcy will also offers for sale her position as a plaintiff under seven dissenting suits brought on behalf of bankruptcy estates, in which the trustee seeks damages in excess of $13 million.
Bids are due at February 8, 2022 in a 3 o’clock Eastern / 12:00 noon Pacific. scheduled auction for February 10 2022 in a 1:00 pm Eastern / 10:00 am Pacific.
Interested parties should click here Or contact Hilco Streambank directly using the contact information below. Selling on behalf of Robin L Atkin Only acting as a will of Chapter 7 of the Bikram Yoga Bankruptcy Estate and is subject to approval by the Bankruptcy Court. Founder of Bikram Yoga, Bikram Choudary, is not affiliated with the Chapter 7 trustee and has no authority to sell the assets in this Offering.
About Hilco StreambankHilco Streambank is a market-leading advisory firm specializing in the disposition and valuation of intellectual property. Having completed several transactions, including sales in publicly announced transactions, private transactions and online sales through IPv4.Global, Hilco Streambank has established itself as the number one broker in the consumer brands, internet and telecom communities. Hilco Streambank which is part of Northbrook, Illinois– Headquartered in Hilco Global, the world’s leading authority in maximizing the value of business assets by providing valuation, monetization, and advisory solutions to the international market. Hilco Global operates more than twenty dedicated business units providing services including asset valuation and valuation, retail and industrial inventory acquisition and disposal, real estate, and strategic capital investments.
Source: Hilco Streambank
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