There is a special science and ingenuity to use videos effectively to achieve maximum marketing efficiency. Stacey Adams, Vyond Marketing Manager Shares some pointers
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Welcome to this MarTech Series Chat Stacy, take us on your shopping trip and learn more about your role in Vyond?
Thanks for finding me, Paroma! My marketing journey has taken me through a variety of industries, including global telecom, internet and technology, and I support both B2B and B2C connections. I joined Vyion – a video animation software company that supports businesses to easily create corporate videos – in 2016 as Head of Marketing, now focusing on how video can be used as part of a participatory communication and learning strategy. I love technology because of its ability to connect people, and I truly believe in my role in videotape and the unique ability to strengthen corporate education and solve today’s workplace relationships. Issues
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We want to know your thoughts and insights on marketing and sales in today’s video usage, what triggered this trend and how do you feel about this in the future?
When it comes to communication, performance is everything. It can be very difficult to make sure the message is distracting and getting into a difficult environment, and when video is used in the right context it is more engaging and enjoyable than text. It allows viewers to view the information being transmitted and to stay away from other means of communication. Videos, no matter how complex, provide the ability to bring any concept to life.
We are also seeing people choose videos. Our team last year It has been studied. 1,000 employees in large companies and 52% of employees found that they would rather watch or listen to the company’s advertisements or contacts than read emails or blog posts. It is a confirmation of the power of the video when people are already flooded with email and IM.
I think as companies continue to fight for consumer attention, the video will continue to grow as a means of communication in marketing and sales as well as internal communications.
Can you talk about some of the newest video marketing and video content experiences you’ve seen in today’s B2B marketplace?
Whistler It’s a good example of a company that fights boredom with engaging, engaging content. Whistya has created a series of films using fiction and non-fiction. Gear Squad In an effort to win over Dr. Bordom, educational B2B converts marketing content into attractive and funny videos about cartoon video production tools.
Another great example. Secure edge, A UK-based disaster management company. Safer Edge focused on using video to make training more inclusive. In our forum, the team was able to. Make videos with representative voice And focus on gender and ethnic differences to create content that best reflects and harmonizes with the audience.
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As marketers and sales teams become more sophisticated in how they use video to drive business results, what do you think should be the best practices and support technologies to focus on?
First, organizations must realize that video has many benefits in teams and roles, and that it should be a tool that every employee can find and use. It is important to expand our perspective on who can create and use video – this is not just a tool used by creative and design teams, it is an important part of the technology stack.
If we talk about the technology stack, communication tools should be part of the overall conversation when companies start digital transformation (DX) efforts. When we think of DX Travel, the first things that come to mind are information and analysis to inform customer engagement. Accepting tools to help us communicate better is not always at that level – but it should be. Communication equipment companies need to be part of the DX “technology stack” that is wasting countless time, effort and dollars, and the people who use these devices – which is common in many organizations – need proper training and resources to learn how to use them. Exactly them.
In what ways can brands effectively use videos on multiple online channels to encourage better engagement and conversions?
It is important to be selective with the channel. Just because a video can be uploaded to all platforms does not mean it must be. Think about what your audience will choose and what will be most effective. Here is an example: In the Vion survey I mentioned earlier, we found that 65% of remote employees receive more video messages from their CEO than just text messages, only 49% in the office. Video may be your best choice when trying to engage remote workers. However, it is important to tailor the strategy to both audiences, as personalized advertisements and events can be more effective.
For videos uploaded to multiple or all brand channels, I recommend shortening them normally. Creating long videos can be fun when you have a lot of information to communicate, but long videos can be very engaging and difficult to absorb.
Here are some tips, quotes, digital marketing tips and best practices!
As we continue to see companies embracing hybrid and remote workplaces in 2022, it is important to know how companies can effectively use video as a means of engaging video players. It’s also a great way to be creative and have more fun communicating, so I look forward to seeing new ways for leaders and staff to use video next year. Thank you Paroma for meeting me today!
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